Corresponding Author Affiliation*: Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya

Abstract:

The purpose of this paper was to determine the Moderating role of Industry environment on relationship between Firm Level Factors (Organization resources, culture and structure) and performance of large manufacturing firms in Kenya. Questionnaires were issued to 102 Chief Executive Officers of large manufacturing firms in Kenya and 94 responded. One hypothesis was established through literature review. The results show that industry environment has statistically significant moderating effect on combined effect of Organization structure, culture, resources on performance. The performance was measured based on return of assets, internal processes and customer perspective. These findings contribute to resource-based theory by complementing and extending earlier research on the role of industry environment on firm level factors relationship with performance.

Keywords: Organizational resources, Culture, Structure, Manufacturing firms, Performance, Industry environment.