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Journal of International Business and Management (JIBM)

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Volume 8 | Issue 5 | 2025

Title: Mediating Roles of Customer Attitude and Parasocial Relationship between Attributes of Instagram Influencers and Purchase Intention

Author(S):  Sadia Mehboob, Alireza Mohammadi*, Li Zhang and Amer Hamzah Jantan

Corresponding Author Affiliations*: City Graduate School, City University, Petaling Jaya, Malaysia 

DOI: https://doi.org/10.37227/JIBM-2025-06-7145

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Print ISSN: 2616-5163 Online ISSN: 2616-4655

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