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Journal of International Business and Management (JIBM)

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Volume 7 | Issue 1 | 2024

Title: The Mediating Role of Consumer Social Presence and Satisfaction between E-Commerce Live Streaming Characteristics and Repurchase Intention of Agricultural Products

Author(S): Guo Yao, Alireza Mohammadi* Amer Hamzah Jantan and He Sun

Corresponding Author Affiliation*: City University Malaysia, Petaling Jaya, Malaysia

DOI: https://doi.org/10.37227/JIBM-2023-12-6322

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Print ISSN: 2616-5163 Online ISSN: 2616-4655

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