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Volume 7 | Issue 1 | 2024
Title: Cultural Lure and Marketing Might: Dissecting Drivers of Tourism in Rural China
Author(S): Hu Linbo, Norizan Bin Mat Saad, Meng Na* and Alireza Mohammadi
Corresponding Author Affiliation*: City University Malaysia, Petaling Jaya, Malaysia
DOI: https://doi.org/10.37227/jibm-2023-12-6308/
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Print ISSN: 2616-5163 Online ISSN: 2616-4655
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