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Volume 6 | Issue 8 | 2023
Title: Influence of Virtual Anchor Characteristics on Consumers’ Consumption Willingness
Author(S): Yunzhu Yu*, An Peng, Simon CM Kwong and Achaya Bannasilp
Corresponding Author Affiliation*: City University Malaysia, Malaysia, and Jiaying University, Meizhou, Guangdong, China
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Print ISSN: 2616-5163 Online ISSN: 2616-4655
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