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Journal of International Business and Management (JIBM)

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Volume 6 | Issue 1 | 2023

Title: The Intervening Role of Customer Loyalty and Self-Efficacy on the Relationship Between of Customer Satisfaction, Customer Trust, Customer Commitment, Customer Value and Customer Citizenship Behavior in Hospitality Industry in Guangdong, China

Author(S): Dai Ru* and Amer Hamzah Bin Jantan

Corresponding Author Affiliation*: City University Malaysia, Malaysia

DOI: https://doi.org/10.37227/JIBM-2022-12-5621

Print ISSN: 2616-5163 Online ISSN: 2616-4655

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