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Journal of International Business and Management (JIBM)

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Volume 5 | Issue 9 | 2022

Title: Impact of Social-Media Marketing, Price and Perceived Quality on Brand Loyalty Amongst Generation Y (Millennials) Customers, A Developing Country Perspective

Author(S): Kazi Tasnimul Islam*; Md Asadul Islam and Nusrat Hafiz

Corresponding Author Affiliation*: BRAC University, Bangladesh

DOI: https://doi.org/10.37227/JIBM-2022-09-5519

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Print ISSN: 2616-5163 Online ISSN: 2616-4655

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