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Volume 5 | Issue 10 | 2022
Title: Strategic Management Practices and Sustainability of Agribusiness Enterprises in Nyeri County, Kenya
Author(S): Stephen Njogu Muriithi* and Samson Nyang’au Paul
The purpose of this research was to examine the effect of strategic management practices on sustainability of Agribusiness enterprises in Kenya. The strategic management drivers selected for the study and which formed the specific objectives of the study was determine the effect of Total Quality Management practices, Resource management practices, Strategic Positioning and Technological Innovation on the sustainability of agribusiness enterprises in Kenya. The study adopted descriptive research design. The sampling technique was stratified random sampling. Primary data was collected by use of questionnaires which was administered through drop and pick method. Data was analyzed using SPSS version 24. Descriptive statistics, for example standard deviations and T-tests was used for preliminary tests. Inferential statistics such as Pearson’s correlation and multiple regression analysis was used for further analysis. Based on the findings, the concluded that total quality management practices significantly and positively influence the sustainability of Agribusiness enterprises in Nyeri County. The study also concluded that resource management practices had significant and a positive influence on the sustainability of Agribusiness enterprises in Nyeri County. This study further concluded that strategic positioning significantly and positively influence on the sustainability of Agribusiness enterprises in Nyeri County. Finally, the study concluded that technological innovation significantly and positively influence the sustainability of Agribusiness enterprises in Nyeri County.
Keywords: Total quality management practices, Resource management practices, Strategic positioning practices, Technological innovation practices
Corresponding Author Affiliation*: Jomo Kenyatta University of Agriculture and Technology, Kenya
Print ISSN: 2616-5163 Online ISSN: 2616-4655
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