Archive

Title: The Effect of Price and Product Quality Towards Customer Satisfaction and Customer Loyalty on Madura Batik

Author(S): Pribanus Wantara and Muhammad Tambrin

Corresponding Author Affiliation*: University of Trunojoyo Madura, Indonesia

Title: Determinants of Entrepreneurial Orientation among SMEs in Global Market

Author(S): Muna Wadhiha Mohd Fauzi*, Zahariah Mohd Zain, Zuraidah Ismail, Saliza Sulaiman, Syakira Abd Aziz

Corresponding Author Affiliation*: Universiti Teknologi MARA, Puncak Alam, Malaysia

Title: Customer Loyalty of Popular Sportswear Brands in Malaysia

Author(S): Zubaidah Zahirudin*; Saidatul Nadzirah Mohd Sahizan

Corresponding Author Affiliation*: University Teknologi MARA (UiTM), Malaysia

Title: Exploring Relationship between Individual Product Decision towards Customer Purchase Intention in Buying Eco-Green Product

Author(S): Nadiah Maisarah Abdul Ghani* and Siti Norashikin Bashirun

Corresponding Author Affiliation*: University Teknologi MARA (UiTM), Selangor, Malaysia