Title: The Singapore Government’s Efforts in International Tourism Development through the Eras Tour

Author(S): Imelda Nauli Gultom* and Resa Rasyidah

Abstract: 

This research discusses the efforts made by the Singapore government to boost its international tourism development through Taylor Swift’s The Eras Tour in Singapore. It started when the tour encouraged economic and tourism growth in the countries where it stops, and many countries are trying to be part of The Eras Tour, including Singapore. This research uses descriptive methods to explain the results in sentence and non-numerical form and the international tourism development theory. This research demonstrates that there are four Singapore government’s efforts to boost its international tourism development through The Eras Tour. First, by coordinating an exclusive agreement with AEG Presents, the concert promoter, to make Singapore the only stop in Southeast Asia. Second, by expanding facilities, especially complementary tourism facilities in the Singapore Sports Hub, international tourists will be tempted to explore and have many experiences. The expansion of facilities was upgraded and innovated with pre-concert activities, including The Carnival, The Precinct, and The Library. Third, by implementing general promotion, the Singapore government uses Visit Singapore Instagram to promote Singapore with ‘The Eras Tour themed’ recommended destinations to international tourists. Fourth, providing infrastructure indirectly based on the need to develop international tourism. In its improvement, the Singapore government is also providing infrastructure by increasing the frequency of SMRT trains for post-concert activities so the crowd can be organized in a conducive situation.

Keywords: Singapore government, Efforts, International tourism development, The Eras Tour

Corresponding Author Affiliation*: International Relations Department, Faculty of Social, Cultural and Political Sciences, UPN “Veteran” Jawa Timur, Indonesia