Title: Investigating Customer Acceptance of iPads in Restaurants

Author(S): Ahmed E. Baiomy

Abstract: 

iPads are increasingly being used as a convenient way to take orders and process payments in casual dining restaurants. Although self-service technologies have the potential to become a prevalent method for taking orders in the future, it is crucial to comprehend the key factors that influence customers’ acceptance of iPads in casual dining restaurants. Addressing this gap, this research paper has expanded the technology acceptance model by including two relevant factors that pertain to the restaurant industry. The results of this study can help casual dining restaurant owners gain a more comprehensive insight into the factors that shape customers’ acceptance of iPads. Consequently, restaurant owners can make informed decisions about integrating iPads into their restaurants. This study found that perceived enjoyment was the most influential factor in customers’ decision to adopt iPads in casual dining restaurants, followed by perceived usefulness and ease of use. This study’s practical and theoretical implications can help inform restaurant owners and managers on how to effectively implement iPads as a tool for order-taking and payment processing.

Keywords: Technology acceptance model, iPad, Self-service technologies Casual-Dining restaurant

Corresponding Author Affiliation*:Faculty of Tourism and Hotel Management, Helwan University, Egypt