International Tourism and Hospitality Journal (ITHJ)

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Issue 8 | Volume 4 | 2021


Title: Assessing the Mediating Role of Perceived Behavioural Control and Subjective Norm in the Relationship Between Perceived Food Quality and Students’ Attitude Towards Food Waste

Author(S): Louise Ellen Fabgemi Olu, Doreen Adi, Charlotte Caitoe* and Yarhands Dissou Arthur

Corresponding Author Affiliation*: Barekese Senior High School, Ghana

Abstract:

This study assessed the effect of perceived food quality on SHS students’ attitude towards food waste in Ghana. Further, the study looked at the mediating role of perceived behavioural control and subjective norm in this relationship. The study sampled 301 students from some selected second cycle institution in the Kumasi metropolis. Reliability test, convergence validity, and discriminant validity were assessed by running confirmatory factor analysis in Amos (v.23). The coefficients of the hypothesized paths were ascertained by running structural equation modelling (SEM). The study concludes that, perceived food quality, perceived behavioural control, and subjective norm, all had a direct positive effect on students’ attitude towards food waste. Perceived food quality was also found to have had a direct positive effect on perceived behavioural control and subjective norm. Finally, perceived behavioural control and subjective norm were found to partially mediate the relationship between perceived food quality and students’ attitude towards food waste.

Keywords: Perceived Behavioural Control; Subjective Norm; Perceived Food Quality; Attitude; Food Waste; Students.


Print ISSN: 2616-518X; Online ISSN: 2616-4701

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