Volume 5 | Issue 12 | 2022

Title: The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits

Author(S): Ghazale Asadi Damavandi*; Reza Mohammadkazemi; Seyed Mojtaba Sajadi

Corresponding Author Affiliation*: Faculty of Entrepreneurship, Boston University, MET, Boston, USA

DOI: https://doi.org/10.37227/ARICON-JIBM-2022-11-6739

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Print ISSN: 2616-5163 Online ISSN: 2616-4655