Journal of International Business and Management (JIBM)

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Volume 5 | Issue 1 | 2022


Title: Change management in Higher Education by Kotter’s Model: A Case Study in Vietnam Private University

Author(S): Trang Dao Thi Thu and Hang Trinh Thi Thu*

Corresponding Author Affiliation*:  University of Economics and Business, Vietnam

Abstract:

Faced with the changing demands of the higher quality teaching profession, especially the increasing trend of studying at private universities leading to many initiatives on the issue of change and reforming the educational management model brings the effect so the university needs a planned sequential path. The purpose of this study is to examine the evolutionary changes and challenges facing the educational administration of private universities. From there, establish and propose a suitable model based on the apply Kotter’s eight-step model of change to enhance effective change management in private universities in Ho Chi Minh City, and at the same time propose a model towards effective change management results across all private universities in Vietnam. Change efforts focus on enhancing faculty capacity to support diverse student success. The change process is planned using Kotter’s (1996) eight-step change model and is, therefore, a regulated, linear, sequential change process. The initial steps were reviewed, and the strategies were considered workable. This approach enhances faculty acquisition and project success. Characterization of each step provides insight into ways to apply Kotter’s model of change in higher education settings.

Keywords: Change Management, Higher education, Kotter’s change model, Private University, Vietnam

DOI: https://doi.org/10.37227/JIBM-2021-12-2097

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Print ISSN: 2616-5163 Online ISSN: 2616-4655

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