Journal of International Business and Management (JIBM)

Print ISSN: 2616-5163

 Online ISSN: 2616-4655

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Volume 4 | Issue 1 | 2021

Title: Exploring the Role of Soft Skills in Advancing the Employability of Business Graduates in Bangladesh

Author(S): Sabreya Khanom Zuma 

Corresponding Author Affiliation*: Ahsanullah University of Science and Technology, Bangladesh


Soft skills are of utmost importance in the workplace because they set the tone for how people perceive someone and also give the chances of building relationship with co-workers. The aim of this study is to explore the salient role of soft skills possessed by business graduates on their employment opportunity. In this regard, nine different soft skills have been selected for analyzing the employability of business graduates. The primary data have been collected from 359 business graduates through floating a structured questionnaire. Five-point Likert measurement scale has been used to measure the data which were eventually analyzed through descriptive statistics. Bivariate correlation is applied to realize the interaction among different soft skills toward the enhancement of employability. Therefore, the analytical results have been revealed that the adaptability to work environment is the most influential soft skills. Then interpersonal qualities and good communication skills are consecutively remarkable. Besides, the family and self-learning are playing significant role in develop soft skills. Moreover, the findings of the study infer that the acquiring and practicing soft skills from family to professional life have a great impact to achieve alluring employment opportunities for the business graduates.

Keywords: Soft Skills, Employability, Business Graduates, Bangladesh.




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