Journal of International Business and Management (JIBM)

Print ISSN: 2616-5163

 Online ISSN: 2616-4655

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Volume 3 | Issue 4 | 2020


Title: Impact of Perceived Ease of Use, Awareness and Perceived Cost on Intention to Use Solar Energy Technology in Sri Lanka

Author(S): U. C. Bandara* & T.S.M. Amarasena

Corresponding Author Affiliation*: Ceylon Electricity Board, Sri Lanka

Abstract:

Solar Energy acceptance and slow growth among households is a major issue in Sri Lanka. The aim of this study is to identify the impact of perceived ease of use, awareness of the technology and perceived cost over intention to use solar energy technology in Sri Lanka. Technology acceptance model (TAM), diffusion of innovation (DOI) and transaction cost economies theory (TCE) have been used to develop the research base. A self-administrated questionnaire was used to collect data from a sample of 384 respondent households. Structural Equation Modeling (SEM) was used to test three hypothesis. The results of the study indicates that perceived ease of use, awareness of the technology and perceived cost have a significant impact on solar energy technology adoption. The study enhances knowledge on solar energy as a power source of green energy for small scale households in urban areas. These findings can be used for strategic planning to ensure sustainable business growth as well as policy and decision making.

Keywords: Adoption, Awareness, Ease of Use, Perceived Cost, Solar Energy Technology.

DOI: https://doi.org/10.37227/jibm-2020-04-61

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