Corresponding Author Affiliation*: Kwararafa University Wukari, Nigeria

Abstract:

Entrepreneurial creativity is the generation and implementation of novel and suitable ideas to set up a new business or new program to deliver products / services. This paper examined the relationship between dimensions of entrepreneurial creativity (novelty and meaningfulness) and firm performance. Researches on impact of creativity (meaningfulness and novelty) on firm performance have previously focused on large organizational Contexts, this study proposed the context of SMEs as a better litmus test of this relationship. The study employed a descriptive survey and data were collected from owners/managers of SMEs in Lagos, Nigeria. Having used SPSS statistical tool to carry out regression analysis, the results of the study show that there is positive influence of novelty towards firm performance, and also there is positive significant relationship between meaningfulness and firm performance. This provides a research conclusion that creativity as an intangible resource entrenched within the firm could culminate to sustainable competitive advantage. 

Keywords: Entrepreneurial Creativity, Novelty, Meaningfulness, Firm, Performance