Aims and Scope | Author Guidelines | Current Issue | Archive | Indexing | Editorial Board | Contact Us
Volume 6 | Issue 02 | 2023
Author(S): Ahmed E. Baiomy
iPads are increasingly being used as a convenient way to take orders and process payments in casual dining restaurants. Although self-service technologies have the potential to become a prevalent method for taking orders in the future, it is crucial to comprehend the key factors that influence customers’ acceptance of iPads in casual dining restaurants. Addressing this gap, this research paper has expanded the technology acceptance model by including two relevant factors that pertain to the restaurant industry. The results of this study can help casual dining restaurant owners gain a more comprehensive insight into the factors that shape customers’ acceptance of iPads. Consequently, restaurant owners can make informed decisions about integrating iPads into their restaurants. This study found that perceived enjoyment was the most influential factor in customers’ decision to adopt iPads in casual dining restaurants, followed by perceived usefulness and ease of use. This study’s practical and theoretical implications can help inform restaurant owners and managers on how to effectively implement iPads as a tool for order-taking and payment processing.
Keywords: Technology acceptance model, iPad, Self-service technologies Casual-Dining restaurant
Corresponding Author Affiliation*:Faculty of Tourism and Hotel Management, Helwan University, Egypt
Author(S): Abukari Majeed*, Adam Abdul-Rasheed, and Cynthia Azochiman Awuni
The research sought to investigate how management would ensure quality assurance in the tourism industry for customer satisfaction. It has used non-probability sampling technique. Both accidental and purposive samplings were used. It is quite clear that ensuring quality is of great importance to clients and companies as well. The research revealed that when services and products of the industry are of high quality, clients become satisfied as they know they are patronizing the best. It further revealed that the tourism businesses have quality assurance policies which guide employees and management as well in bringing the best of the firms in the industry to their cherished clients. Finally, it was found out that there exist enormous benefits in ensuring quality in the tourism industry. Among the benefits include the following; Increase in growth rate, international recognition, goodwill, increase in customer base, customer satisfaction and retention. The research recommended on the need for management to reward its employees of their hard work, commitment and loyalty shown to the organization. Finally, it recommended that management should make it a policy to conduct customer surveys at least every 3 months to gather inputs that would help enhance value to both clients and management.
Keywords: Tourism industry, Quality, Customer, Assurance, Policy
Corresponding Author Affiliation*: Tamale Technical University, Ghana
Print ISSN: 2616-518X; Online ISSN: 2616-4701
ITHJ follows ISO 9001 management standard.